The Bullet, a story born from the mind of the creative couple Kevin and Liesbet
Kevin, who has been active in IT for years and is particularly involved in the implementation of e-commerce projects, is also an avid cycling enthusiast. He wanted to tap into his creative side a bit more and moreover, he wanted to be the webshop operator himself instead of the technical partner.
Liesbet is a licentiate in painting and also a passionate runner. She has wanted to start an online business for years. There is no doubt about her creative contribution to this story.
From this perspective, it almost seems a logical consequence that combining all these passions had to lead to the creation of an online sales platform where unique and subtle designs can be offered on a beautiful line of leisurewear for men/women.
Designs that always have a link to sports. Initially, the focus was on familiar territory, namely cycling and shortly thereafter running. It also seems logical to us that swimming will be added here since we have a few gifted triathletes in our very close family.
But The Bullet certainly does not wish to limit itself to these sports, so who knows what the future will bring...
When searching for a good brand name, we primarily looked at the nicknames of well-known athletes. A search that, in hindsight, was not so straightforward to avoid getting into the waters of already taken domain names or brand names. Ultimately, we settled on The Bullet, a name that exudes dynamism and speed with a great impact and also refers to "The Baltimore Bullet," the nickname of Michael Phelps, who as an American swimmer repeatedly snatched gold medals at the Olympic Games.